Quest for Success Ltd is a well established and highly successful NLP Training and Coaching company, delivering training and coaching with a professional excellence which is rarely experienced in modern day learning environments. Now enjoying our 11th year, we deliver the ultimate in NLP training and coaching both across the UK and Europe.

We offer you the full benefit of a wealth of knowledge and experience in training and coaching with NLP. We have worked with the best to be the best.

Our prime focus is to consistently deliver the highest quality NLP training and coaching at a competitive price that is affordable to you and that you can make full, practical use of immediately.

Students who take their NLP journey with us are guaranteed to leave our courses with an excellent knowledge and understanding of both the theory and, most crucially, the practical application of the techniques they have learned. They are among the best Coach Practitioners, Master Practitioners and Trainers in the world today.

Whether your interest is in coaching, therapy, business, education, sport, or is purely a personal journey, our trainings will reward you with everything you require to accelerate your progress towards your goals and exceed all of your expectations.

We are an ABNLP Certified NLP Training Institute, a Certified Institute of NLP Coach Training, a Certified Institute of Master Time Line Therapy™ Certified by the Time Line Therapy™ Association and a Certified Institute of Hypnotherapy through the American Board of Hypnosis.

Christine DawsonC Dawson1

Managing Director and Lead Trainer/Coach

  • BSc Hons
  • Certified Trainer of Master NLP
  • Certified Trainer of Master Time Line Therapy™
  • Certified Trainer of NLP Coaching
  • Certified Master Trainer of Hypnosis
  • CIPD Qualified Coach Mentor
  • Licensed Hypno Band® Practitioner

Christine is the Managing Director, owner and creative force behind Quest for Success Ltd. She holds a firm belief that everyone has the potential to become the person they want to be and to live the life they want to live. Everyone is fundamentally magnificent.

Her vision for Quest for Success Ltd is to continue to provide the highest quality NLP training and coaching available and to mindfully support her students in their desire to make incredible change to their lives and to the lives of others.

Her passion and enthusiasm for NLP is clearly evident in all of her trainings, having experienced the magical changes that can be achieved first hand.

Christine is a highly experienced, very charismatic, energetic and engaging trainer with the rare ability to simplify complex ideas and concepts and to explain everything with clarity and precision. Her knowledge of NLP is second to none and she really knows how to train it in a very practical way. She is one of the most accomplished trainers in the profession, training courses across the UK and Europe on a regular basis. With a thirst for knowledge, she takes her own continuous personal development very seriously and everything she learns, she passes on to her students. She works with Drs. Tad and Adriana James, the creators of the school of NLP that she trains, on an annual basis, and hopes with passion that her learning never ends.  Above all, Christine really connects with her students and cares deeply about their learning. The students she trains are the best of the best.

Christine created Quest for Success Ltd following 17 years working in the Corporate world. Her wealth of broad ranging business experience includes IT, Environmental Science, Personal Development Coaching, Business Consulting and Innovation, within a variety of complex business environments. She is also one of very few NLP Trainers who frequently works with her own coaching and therapy Clients, consistently applying the thinking she trains and developing new and exciting approaches. Above all, she never stops learning.

On a personal level, Christine is a keen horse woman, having ridden and owned horses since she was a child. She is a qualified PADI Open Water Diver and also enjoys dancing, regularly attending Tap, Ballet, Jazz, Contemporary and Zumba classes. Christine’s other passions are motorsport, travel, food and wine, not necessarily in that order! She is also a Licensed Zumba Fitness Instructor!

Dr Tracey Cole


Associate NLP Trainer and Master Coach

  • BSc Hons, PhD
  • Trainer of NLP, Time Line Therapy™, NLP Coach and Hypnosis
  • Master Practitioner of NLP
  • NLP Master Coach
  • Master Practitioner of Time Line Therapy™
  • Master Practitioner of Hypnosis
  • Specialisation: Equestrian and Sport NLP Coaching, Stress and Anxiety, Health Issues
  • Areas: Cheshire, Staffordshire, Derbyshire

Tracey’s exciting career began in biochemical research which took her around the globe, including the UK, Switzerland and the USA. She then became an educator and taught in high schools, colleges and universities.

Tracey achieved her Practitioner and Master Practitioner qualifications in all disciplines with Quest for Success Ltd. Her interest in NLP was ignited when she discovered the thinking and techniques would help her to overcome anxiety when engaging in her sporting passion of horse riding. Tracey rides competitively and uses NLP to enable her to really enjoy her sport and perform at her optimum level at all times. On a professional level, she utilises NLP to understand the complex processes of learning and motivation for learning in young people.

Whilst training, Tracey realised the versatility and profound results NLP furnishes. Moreover, she became increasingly interested in not only using NLP as an aid for herself, but in bringing about significant changes in clients.

Tracey believes in ‘client-centred’, bespoke coaching and therapy sessions, helping people to connect with their full potential. She provides very caring, supportive sessions, together with follow-up chats or emails. This ensures that the changes made can be self-maintained and, are therefore, long lasting. She is dedicated to helping her clients understand the enormous benefits of making their minds work for them, not against them.

In her spare time, Tracey enjoys riding her mare Lottie and looking after her retired thoroughbred, Tiggy. She also loves armchair sports, including football and cricket and she has recently taken up Equi-Pilates.

Tracey is a member of good standing of the American Board of NLP, The American Board of Hypnosis and the Time Line Therapy™ Association.


Dr George Diakonikolaou

Associate NLP Master Coach and Co-Trainer

  • BSc Hons, MSc, PhD
  • Trainer of NLP
  • Time Line Therapy™ Master Practitioner
  • Hypnosis Master Practitioner
  • Certified Project Management Trainer
  • Certified Executive Coach

Specialisation: Project Management and Organisational Development, Education, Team Development, Executive Coaching.

Areas: Athens, worldwide via Skype

George has extensive managerial and practical experience in Telecommunications, Business Reengineering and R&D projects, dating back to 1987. He has also taken leading roles in many European Projects.

George is a Certified Project Management Professional and has extensive experience in Project Management Education and Consulting and has educated more than three thousand professionals in Project Management and Leadership topics worldwide. He teaches Project Management in postgraduate level courses (MBA and M.Sc. courses).

He is the creative co-founder and Vice President of the PMI Chapter in Greece and has authored several publications on Project Management and Leadership Skills.

George is one of the founding members of the Hellenic Coaching Association (HCA), which is the local Chapter of the EMCC (European Mentoring & Coaching Council) and achieved his NLP Practitioner Certification with Quest for Success Ltd in Athens.

Studying NLP has awarded George with a whole new insight into how Projects are Managed, how Leaders lead and how team dynamics function on a daily basis. He is very excited about integrating NLP into Organisational Development and is the co-creator and co-presenter of the Quest for Success Ltd NLP for Project Managers and Team Leaders initiative. His aim is to achieve ground-breaking results in effectiveness of Strategic Projects, Programmes & Portfolios by integrating NLP into Corporate thinking.

To make an appointment to work with any of our wonderful coaches or to book a training, please register here.